Fresh grocery delivery where stock accuracy decides the second order
Fish, meat, vegetables and groceries — rebuilt around delivery slots and honest stock.
- Repeat orders in 5 months
- 2.7x
- Repeat purchase rate
- 41%
- Cart abandonment
- -31%
- Substitution complaints
- -52%
The challenge
Fresh categories punish inaccuracy. Customers were ordering items that were out of stock by the time the van loaded, and a substituted or missing item meant they never returned. Delivery windows were not shown until after payment.
What we did
Delivery slots now appear before the basket, stock is decremented at order time rather than at dispatch, and out-of-stock items are swapped with a customer-approved substitute instead of a silent refund. A post-delivery flow asks one question and routes complaints to a human the same day.
The result
2.7x
Repeat orders in 5 months
41%
Repeat purchase rate
-31%
Cart abandonment
-52%
Substitution complaints
Ready to turn your business into a brand?
Book a free 90-minute growth audit. We will look at your site, your analytics and your ad accounts, then tell you exactly where the money is leaking — whether or not you hire us.
Or email us at hello@froxit.bd