Ranking a UK bunk-bed catalogue for the way people actually shop for beds
A WooCommerce catalogue restructured around sizes, woods and load ratings — not internal product codes.
- Organic revenue in 8 months
- +164%
- Terms in the top three
- 120+
- Category page sessions
- +87%
- Indexed junk URLs
- -44%
The challenge
The range was strong and made in the UK, but the site was organised the way the warehouse thinks, not the way buyers search. Category pages competed with each other, faceted URLs were being indexed, and heavy-duty adult bunks — the highest-margin line — had no page of their own.
What we did
We mapped demand to the language buyers use, rebuilt the category structure around it, and gave each meaningful combination its own page with real specification detail. Faceted navigation was brought under index control, schema added for products and reviews, and page speed brought back under budget.
The result
+164%
Organic revenue in 8 months
120+
Terms in the top three
+87%
Category page sessions
-44%
Indexed junk URLs
Ready to turn your business into a brand?
Book a free 90-minute growth audit. We will look at your site, your analytics and your ad accounts, then tell you exactly where the money is leaking — whether or not you hire us.
Or email us at hello@froxit.bd