One design system, eighteen locales
Localised landing pages and campaign infrastructure for a digital-products platform selling across Latin America and Europe.
- Markets on one system
- 18
- Campaign launch, was 3 weeks
- 2 days
- Organic across locales
- +41%
- Lighthouse performance
- 96
The challenge
Every market was building its own landing pages. The brand drifted, page speed varied wildly by region, and launching a campaign in a new locale meant rebuilding from scratch — three weeks each time.
What we did
We built a shared component library with locale-aware content, hreflang handled centrally, and a campaign template any market can fill in without touching code. Compliance review is built into the publish step rather than bolted on by email.
The result
18
Markets on one system
2 days
Campaign launch, was 3 weeks
+41%
Organic across locales
96
Lighthouse performance
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