Making a repair-tool shop findable by part number
Mobile-repair tools indexed for the exact names and codes technicians search for.
- Organic sessions in 7 months
- 4.1x
- Terms on page one
- 260+
- Product page conversion
- +76%
- Paid spend needed
- -41%
The challenge
Technicians do not search for “screwdriver set”. They search for a specific tip size, a named soldering station, or an IC by code. None of that vocabulary existed on the site, so the shop was invisible at the moment of intent.
What we did
We built the catalogue vocabulary from real search demand, gave every tool a page carrying its full specification and alternate names, and added structured data so listings show price and availability. Category pages now answer the comparison questions that come before a purchase.
The result
4.1x
Organic sessions in 7 months
260+
Terms on page one
+76%
Product page conversion
-41%
Paid spend needed
Other case studies
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